I have this suspicion that when you talk to people about practicing mindfulness, they unconsciously think “I have better things to do then be mindful. What kind of idiot goes around dwelling in the present moment, mindfully walking, drinking, eating when there are a million things to do? My mind is meant for greater tasks than that. Why do one thing when the order of day calls for multi-tasking, complex scheduling, list making, project managing, moneymaking activities?” Bottom line: being mindful is just not worthwhile, why waste the time? I’ve better things to do.
Keep in mind this is all unconscious, but it undercuts even the most sincere effort to pursue this practice of meditation and mindfulness, thus depriving us of life’s greatest secret. Maybe this will help you see it: http://blog.ted.com/2008/03/jill_bolte_tayl.php